The Centre for Professional Development and Lifelong Learning (CPD4ALL) was officially launched at the Clinical Pharmacy Congress, at the Excel in London on 24th and 25th April 2015. CPD4ALL is the postgraduate department of the School of Pharmacy at Keele University, providing flexible distance learning courses, principally (but not exclusively) for pharmacists at any stage of their career, through a range of fixed pathway programmes and more bespoke CPD Plus+ routes to an award. Staff from the Centre, Wendy Clark and Daxa Knowles, exhibited at the Congress and talked to delegates about the flexible learning programmes that CPD4ALL has to offer. Over 2000 professionals from the clinical pharmacy community attended the Congress over the two days. There was much enthusiasm amongst the delegates about the range of programmes CPD4ALL has to offer, the different routes available to achieve an award and how these can be focussed around the individual professional’s learning needs. Quite a buzz was created around the stand by the use of social media and marketing materials.